ColoursofAlbania – Digital Diplomacy in Action

ColoursofAlbania – Digital Diplomacy in Action

#What is #ColoursofAlbania?

Nationwide campaign and photo contest on social media to promote Albania

(Instagram, Facebook, Twitter, Web)

Use your imagination to introduce Albania!

This initiative aims at portraying the image of the country, by displaying and sharing across the world our society's true colors, enchanting towns and villages, pristine beaches and landscapes, as well as historical Albanian markets and castles. #ColoursofAlbania Contest

The subject is free, including religious coexistence, Albanian society, art, culture, etc. Each week the subject will be published on Instagram, Facebook and Twitter pages, websites of Telecom Albania, the Ministry of Foreign Affairs, Albanian diplomatic missions abroad and other public institutions.



The promotion of #ColoursofAlbania will start on May 27, 2016 and will last until July 31, 2016. The launch of the campaign will take place at the Telecom Center Albania (Lounge Bar - with a capacity of 150 persons).



The contest is open to all Albanian citizens and especially young people, who are passionate about photography, travel, art, culture, nature, etc.

Partners in promoting #ColoursofAlbania

Public Institutions: Ministry of Culture, Ministry of Welfare and Youth, AIDA, Municipality of Tirana.

Well-known personalities: Ermonela Jaho, Saimir Pirgu, Kledi Kadiu, National Football Team, Laura Mersini , James Belushi, Elina Duni, Ermal Mamaqi.




1. Follow your imagination and take pictures depicting the beauty of Albania;

2. Publish pictures in your Instagram profile, with the hashtag #CouloursofAlbania;

3. TAG our Instagram profile @ColoursofAlbania;

4. TAG on Facebook @ColoursofAlbania;

5. You can send your pictures by hitting “CHECK IN” at the place where it was taken;

6. You can send pictures published months ago, as long as you use the #ColoursofAlbania hashtag.



• First place;
• Two second places;
• Three third places.


Winners will be invited to attend the photo exhibition and activities to be held in the framework of #ColoursofAlbania.

Winning pictures will be part of a booklet to be distributed to all Albanian diplomatic missions abroad and moreover, it will be used as a symbolic gift of the Ministry of Foreign Affairs.

#ColoursofAlbania is a project of the Ministry of Foreign Affairs of Albania, supported by Telekom Albania, which aims at exploring the theme "Albania is beautiful" through the collection of creative pictures by users of Instagram and other social media.

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