The largest global tourism fair, ITB Berlin 2025, opened its doors from March 3 to March 6, 2025, where Albania proudly held the position of the Host Country.

With the slogan ‘All Senses’ and through an expanded program of meetings, events, performances, discussions, and activities, Albania had an extraordinary opportunity to showcase the best of its natural and cultural tourism, fantastic cuisine, international festivals, and Albanian tradition and culture, as well as to strengthen ties with the German market.